AWS Marketplace seller success: Building an enablement strategy
AWS Marketplace Blog
The article discusses how to build an effective enablement strategy for AWS Marketplace sellers, focusing on cross-organizational alignment and team success.
- Prerequisites include having a product listed in AWS Marketplace and completing seller registration
- Six key steps for building an enablement strategy:
- Assess current position using the COSS framework self-assessment
- Create a detailed engagement plan for each team involved
- Develop team-specific training materials and documentation
- Integrate AWS Marketplace training into onboarding programs
- Measure effectiveness and share team success stories
- Establish a repeatable enablement plan to maintain team knowledge
The goal is to help teams across product, marketing, sales, and finance effectively contribute to driving cloud revenue in AWS Marketplace by providing consistent, targeted enablement resources.
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