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Building a Unified Customer 360 Solution for SMB Growth on AWS

Migration and Modernization Blog

This article provides a comprehensive guide for small and medium-sized businesses (SMBs) to build a Customer 360 solution on AWS, addressing challenges in customer data integration and personalization.

  • Introduces a Customer Interaction Framework to help businesses understand and improve customer engagement
  • Presents a detailed AWS architecture for unifying customer data across multiple touchpoints
  • Offers a phased 12-week implementation strategy with key milestones
  • Highlights core solution components: data foundation, intelligence layer, and engagement hub
  • Emphasizes benefits like cost optimization, operational efficiency, and future readiness

The solution enables SMBs to create a unified customer view, deliver personalized experiences, and drive growth by leveraging AWS services like Kinesis, S3, Lambda, and Personalize.

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