Building a Unified Customer 360 Solution for SMB Growth on AWS
Migration and Modernization Blog
This article provides a comprehensive guide for small and medium-sized businesses (SMBs) to build a Customer 360 solution on AWS, addressing challenges in customer data integration and personalization.
- Introduces a Customer Interaction Framework to help businesses understand and improve customer engagement
- Presents a detailed AWS architecture for unifying customer data across multiple touchpoints
- Offers a phased 12-week implementation strategy with key milestones
- Highlights core solution components: data foundation, intelligence layer, and engagement hub
- Emphasizes benefits like cost optimization, operational efficiency, and future readiness
The solution enables SMBs to create a unified customer view, deliver personalized experiences, and drive growth by leveraging AWS services like Kinesis, S3, Lambda, and Personalize.
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