Warner Bros. Discovery Sports engages fans using scaled audio data analysis on AWS
Media Blog
Warner Bros. Discovery (WBD) has developed Metronome, an innovative audio analysis solution using AWS serverless architecture to enhance sports streaming experiences. The solution focuses on improving live sports data accuracy and fan engagement.
- Analyzes audio spectrograms to detect key match moments with 96% accuracy
- Uses AWS services like Lambda, Step Functions, and DynamoDB for real-time processing
- Provides precise timeline markers for soccer matches on HBO Max and discovery+
- Helps operations teams validate kick-off times and timeline marker accuracy
- Introduces a crowd excitement algorithm to identify significant match moments
The serverless infrastructure allows WBD to scale across multiple competitions, optimize costs, and continuously innovate their sports streaming platform by focusing on viewer experience rather than infrastructure management.
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