France Télévisions transformed Paris 2024 Olympic Games advertising using AWS
Media Blog
France Télévisions leveraged AWS technologies to transform advertising during the Paris 2024 Olympic Games by implementing Server-Side Ad Insertion (SSAI) technology across their digital platforms.
- Used AWS Elemental MediaTailor for dynamic, personalized ad insertion
- Achieved 200 million video views and 320 million ad insertions
- Doubled advertising revenue compared to previous events
- Implemented multi-Region deployment for high availability
- Utilized AWS services like MediaConnect, MediaLive, and MediaPackage
The collaboration demonstrated how cloud technology can enhance broadcasting experiences, enabling seamless ad integration and improved viewer engagement during major sporting events.
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