Why customers choose professional services and implementation expertise in AWS Marketplace

This article explains why customers are choosing professional services through AWS Marketplace and how partners can optimize their offerings.

• Enterprise software sales through cloud marketplaces projected to reach $85 billion by 2028
• 57% of customers prefer services beyond traditional time-and-materials contracts
• Three popular service models: assessment services, fixed-block hours, elastic engineering
• AWS Marketplace consolidated billing tracks infrastructure, software, services, and support spend
• 80% of AWS Partners view AWS Marketplace as valuable for co-selling
• Partners should create innovative service solutions with clear outcomes and predictable costs
• Optimized listings with detailed outcomes and specialized expertise improve discoverability
• Dedicated AWS Marketplace teams achieve higher revenue and customer expansion
• Embedding AWS Marketplace in co-sell processes streamlines purchasing and accelerates growth

AWS Marketplace enables customers to procure bundled software, professional services, and implementation expertise while helping partners grow revenue through optimized listings and strategic program execution.