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Your guide to AWS Advertising & Marketing Technology at re:Invent 2025

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This article is a guide to AWS Advertising & Marketing Technology sessions and experiences at re:Invent 2025 (December 1-5 in Las Vegas).

  • Keynotes feature agentic AI, infrastructure innovations, and partnership insights
  • Monday sessions focus on agentic AI for video understanding and advertising optimization
  • Tuesday highlights AI-powered ad innovation, privacy-enhanced ML, and customer stories
  • Wednesday showcases Amazon Ads Creative Agent, real-time bidding, and commerce media agents
  • Thursday offers hands-on workshops for ultra-low latency ad workloads and privacy analytics
  • Friday features Bloomberg's AI-powered video content creation from natural language
  • The Fragrance Lab demo creates custom fragrances and personalized ad campaigns using AI
  • Sports Forum Live broadcasts production entirely on AWS with industry leader interviews
  • Industries Pavilion at Expo Hall features interactive demos of AWS solutions and partners

The guide provides curated sessions, keynote times, and networking opportunities for AdTech innovators, agencies, and data scientists to explore cloud-powered advertising innovation.



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