Learning email deliverability with Amazon SES

This article introduces a seven-part video tutorial series addressing common Amazon SES email deliverability challenges.

• Onboarding to SES: domain verification, DKIM/SPF/DMARC authentication, dedicated IPs, configuration sets
• Choosing right IP: shared vs. dedicated IPs, IP warm-up process, reputation management
• Monitoring feedback: complaint loops, postmaster tools, dashboards, engagement metrics
• Email reputation: sender reputation evaluation, authentication methods, monitoring techniques
• Handling unsubscribes: list hygiene, identifying mass unsubscribe events, content quality
• Managing bounces: soft/hard bounce types, list cleaning, bounce monitoring systems
• Handling complaints: spam reports, complaint impact on deliverability, content best practices

The series provides actionable guidance to improve inbox placement, prevent account suspension, and maintain sender reputation with mailbox providers.