Enhance Agreement Notifications in AWS Marketplace with Amazon EventBridge

This article explains how AWS Marketplace is transitioning from Amazon SNS to Amazon EventBridge for purchase agreement notifications, enabling more sophisticated event processing and automation for ISVs and Channel Partners.

• EventBridge replaces SNS for AWS Marketplace agreement notifications with enhanced capabilities
• Supports complete agreement lifecycle events: creation, amendments, renewals, cancellations, expirations
• Enables fine-grained event filtering using JSON patterns for specific agreement types and segments
• Integrates with Lambda, Step Functions, CloudWatch, and other AWS services for automation
• Sends distinct notifications to all parties: manufacturers, proposers, acceptors in Channel Partner scenarios
• Key seller events: Purchase Agreement Created, Amended, and Ended (Proposer perspective)
• Key buyer events: Purchase Agreement Created, Amended, and Ended (Acceptor perspective)
• License Updated events signal when to check entitlements via GetEntitlements API

EventBridge provides ISVs and Channel Partners with improved event handling, flexible integrations, and automated workflows for managing AWS Marketplace transactions at scale.