National Retail Federation (NRF) 2026: Retail’s Big Show – Amazon Web Services Preview

This article previews AWS's presence at the National Retail Federation (NRF) 2026 trade show in New York, January 11-13, 2026, highlighting AI-powered retail innovations and demonstrations.

• AWS booth #4438 features "The Luggage Lab," showcasing agentic AI for product innovation
• Supply chain demos include AI-driven decision-making and autonomous ERP exception resolution
• Omnichannel commerce features virtual try-on with Amazon Nova Canvas and frictionless checkout
• Product innovation demos showcase intelligent attribution, personalization, and Trade Promotions Manager
• Marketing sessions highlight personalized ads and AI agent-driven campaign optimization
• Feature session with PepsiCo discusses agentic AI transformation across operations
• Big Ideas sessions cover Taskrabbit-Alexa integration, Tapestry AI innovation, and Macy's retail media
• TechTalk sessions explore Amazon Nova, AI shopping agents, and supply chain automation

AWS demonstrates comprehensive AI solutions for retail across product innovation, supply chain, commerce, and marketing at NRF 2026.