This article outlines AWS's comprehensive approach to accelerating SaaS migration and modernization for Independent Software Vendors (ISVs), covering business strategy, technical tools, and go-to-market support.

• Enterprise cloud adoption accelerating; public cloud services projected to grow 21.3% in 2026
• SaaS enables 51% lower operational costs and faster deployment cycles compared to on-premises
• ISVs must transition from perpetual licensing to recurring revenue models (ARR/NRR)
• AWS provides dedicated expert teams: Solutions Architects, Migration Specialists, Customer Success Managers
• AWS Transform uses agentic AI to modernize legacy workloads up to 4x faster
• Migration programs include MAP, WMP, and EBA workshops with funding and technical expertise
• AWS Marketplace enables product-led growth with self-service trials and enterprise co-sell motions
• Cell-based architectures and multi-tenancy guidance support scalable SaaS platforms
• Migration Labs and Sidecar approach embed AWS experts alongside ISV engineering teams
• AWS recognized as Leader for 15th consecutive year in Gartner Magic Quadrant

AWS delivers end-to-end SaaS transformation support combining infrastructure, AI automation, migration funding, and go-to-market acceleration to help ISVs transition to cloud-native subscription models.