This article describes how Guidesly built Jack AI, an automated marketing system for outdoor guides using AWS services to generate trip reports and marketing content.

• Jack AI automatically transforms trip photos, videos, and data into marketing-ready content across multiple channels
• System uses Amazon API Gateway to ingest media, AWS Step Functions to orchestrate workflows, and AWS Lambda for processing
• Custom computer vision models detect fish species using YOLO detection combined with specialized classification layers
• Hybrid approach combines custom-trained models with Amazon Bedrock foundation models for improved accuracy
• Content generation uses contextual prompting and tone improvement to maintain authentic guide voice without fine-tuning
• Amazon SageMaker AI manages model development and deployment with automatic scaling capabilities
• Media stored in Amazon S3, structured data in Amazon RDS for efficient reuse across channels
• Cost per report approximately $0.10-$0.50 using serverless, event-driven architecture
• Adoption grew from 100 reports early 2025 to 340 by July 2025; asset generation time reduced from 13 to 2 minutes
• Top guides saw monthly revenue increase from $3,000 to $27,000 in six months using Jack AI

Jack AI demonstrates how serverless AWS infrastructure combined with AI/ML services enables guides to automate marketing operations, maintain consistent online presence, and focus on delivering outdoor experiences.