
A luxury retailer improved page load performance by 21.4% and reduced content distribution costs by 60% through a phased migration to Amazon CloudFront, implementing static content distribution first before expanding to dynamic content with integrated security services.


<div><p>This article describes how a luxury retailer improved its digital experience using Amazon CloudFront, achieving significant performance and cost gains through a phased migration approach.</p><ul><li>Implemented CloudFront CDN to improve page load performance by 21.4%</li><li>Phase 1: Migrated static content (images, media) with 80% cost reduction</li><li>Achieved 99.1% cache hit rate and 138MB/s average throughput during peak traffic</li><li>Integrated AWS WAF and Shield Advanced for security at edge locations</li><li>Phase 2: Migrated dynamic content, reducing TTFB by 20% for product pages</li><li>Overall content distribution costs reduced by 60%</li><li>Used Infrastructure as Code with Terraform and Atlantis for deployment control</li></ul><p>The phased approach enabled the retailer to validate architectural decisions before full deployment, resulting in improved customer experience and operational efficiency.</p></div>


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