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How Sony LIV built real-time video streaming analytics with AWS

Big Data Blog



This article describes how Sony LIV built a real-time streaming analytics solution on AWS to process millions of concurrent viewer events during live sports broadcasts.

  • Implemented dual-path architecture: Kinesis Data Streams for sub-second priority events and Data Firehose for batch ingestion to S3
  • Used Amazon EMR with Apache Spark for scalable processing and Apache Iceberg for ACID-compliant data lake tables
  • Deployed ClickHouse as low-latency analytics engine for real-time dashboards and video quality monitoring
  • Reduced data latency from hours to seconds, enabling instant insights into viewer behavior and streaming health
  • Established unified data catalog serving as single source of truth for business intelligence and ML workloads

Sony LIV transformed from batch processing to real-time analytics, supporting millions of concurrent sessions during peak events like Asia Cup 2025 while optimizing costs through serverless design.



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