New categories and benefits for AWS Data Competency Partners

AWS expands the Data Competency (formerly Data and Analytics Competency) with new categories and benefits to help Services and Software Partners build unified data solutions that power agentic AI.

• New Databases category for Services Partners managing production workloads across relational, NoSQL, and purpose-built databases on AWS
• New Relational Databases category for Software Partners delivering database engines, migration tools, and governance solutions
• Performance-based Signature benefits include marketing funding, access to AWS Data and AI Workshop, and partner recognition opportunities
• Over 75% of organizations prioritize AI-ready data investments, yet 90% say their current data architecture needs overhaul
• Partners like Deloitte and Caylent help customers build governed, scalable data platforms that accelerate AI delivery

The expanded competency recognizes partners with expertise spanning the full data lifecycle to help customers build data foundations that enable successful agentic AI initiatives.