AWS AppConfig launches managed experimentation tools for A/B testing

AWS announces general availability of experimentation tools in AWS AppConfig, enabling A/B tests and feature experiments without building separate infrastructure.

• Run A/B tests and multivariate experiments across UI changes, algorithms, AI models, and prompts
• AI-assisted experiment design validates setup against Amazon's 25+ years of best practices
• Define feature variations, target audiences with rule builder, and set traffic allocation percentages
• Exposure control and locked treatment allocations for confident data-driven decisions
• Analyze results using CloudWatch or existing analytics tools
• Promote winning treatments to production through safe rollout
• Works across EC2, Lambda, ECS, EKS, and on-premises servers
• Available in all AWS Regions including GovCloud with pay-as-you-go pricing

AWS AppConfig experimentation simplifies running robust experiments by combining infrastructure, AI guidance, and best practices in a managed service.