Run an audience overlap analysis in AWS Clean Rooms

This article discusses how to run an audience overlap analysis using AWS Clean Rooms, a service that allows companies to collaborate on data analysis without sharing raw data.

Specifically, the article covers:

• What an audience overlap analysis is and why it's useful for media planning
• Challenges with current approaches to running audience overlap analyses
• Overview of how AWS Clean Rooms enables secure audience overlap analysis
• Step-by-step instructions for setting up a collaboration, creating configured tables, associating tables, and running queries in AWS Clean Rooms
• Conclusion highlighting the benefits of using AWS Clean Rooms for audience overlap analysis