Gaining insights while protecting data with Adobe Real-Time CDP Collaboration using AWS Clean Rooms

This article discusses Adobe's new Real-Time CDP Collaboration offering, which utilizes AWS Clean Rooms to enable secure data collaboration among marketers, agencies, and publishers. The key points are:

• Third-party cookies and mobile ad identifiers are being phased out, driving marketers to prioritize first-party data and customer data platforms (CDPs).
• Adobe's Real-Time CDP Collaboration product allows customers to discover audiences, activate campaigns, and measure ad spend while keeping underlying data private.
• By integrating AWS Clean Rooms, Adobe enables customers to securely collaborate with partners, gaining insights without sharing or copying their first-party data.
• AWS Clean Rooms helps companies and partners analyze collective datasets without revealing underlying data, improving campaign planning, activation, and measurement.
• This innovation enables data collaboration at scale while prioritizing customer privacy.