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Using program rules with AWS Elemental MediaTailor

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This article explains how to use program rules in AWS Elemental MediaTailor for creating alternate media streams for different audience cohorts within a single channel.

Specifically, the article covers:

  • An example use case where a live sports event is replaced with a VOD source for a specific audience
  • The architecture for implementing this use case with MediaTailor and other AWS services
  • Step-by-step guide to configure audiences, program rules, and alternate media in the MediaTailor console
  • Tips for content protection and using geolocation to determine audience IDs
  • Pricing details for using alternate media


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