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AWS Elemental MediaTailor launches Monetization Functions

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This article announces the general availability of AWS Elemental MediaTailor's Monetization Functions, a new capability enabling customized ad decision server requests and session data management during ad-personalized playback.

  • Customize ADS requests and manage session data without middleware
  • Call external APIs and run inline data transformations at defined playback points
  • Resolve hashed emails into privacy-compliant identity envelopes via LiveRamp
  • Append contextual metadata from CMS to ad requests using GraceNote
  • Activate header bidding workflows through The Trade Desk
  • Run A/B tests across multiple ad decision servers
  • Fail-open design ensures playback never interrupts on function errors
  • Available in all AWS regions where MediaTailor operates
  • Billing per lifecycle hook invocation at flat rate

Monetization Functions simplifies ad monetization workflows by eliminating the need for custom middleware between players and ad servers.

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