New AWS monetization solution demonstrations at NAB Show 2024

This article previews the AWS monetization solution demonstrations that will be showcased at the 2024 NAB Show in Las Vegas. The demonstrations cover next-generation monetization solutions and advertising and marketing intelligence solutions.

Specifically, the article covers:

• Next-generation monetization demonstrations, including converged ad sales, cross-platform measurement, integration with Amazon Publisher Services and Google Ad Manager, generative AI for advertising (enhanced audience insights, contextual advertising, ad break detection, ad creative generation and moderation), shoppable video content with Amazon Anywhere, shoppable video ads with Vudoo, and advanced ad formats with partners like TripleLift, Innovid, and Elemental MediaTailor.
• Advertising and marketing intelligence demonstrations, such as composable customer 360 solutions, churn prediction and management with Databricks and Hightouch, audience segmentation with ActionIQ and Databricks, enhanced audience insights and activation with Amazon Marketing Cloud and Amazon DSP, and subscription management with Cleeng.
• Conclusion: The article invites readers to schedule a meeting to see these demonstrations at the AWS booth during the NAB Show and learn how AWS is helping media companies modernize their monetization ecosystems.