Boost viewer engagement with content management innovation
AWS Marketplace Blog
This article discusses how media and entertainment companies can boost viewer engagement and enhance content management using innovative cloud solutions.
Specifically, the article covers:
- Trends and challenges in the direct-to-consumer media landscape, such as data silos, legacy systems, device proliferation, and audience diversity
- Real-world examples of companies using AWS Marketplace solutions to address these challenges:
- Fox using Mux for live-stream analytics and quality assurance
- Plex using Vercel for web performance optimization
- Gray Television using ARC XP for rapid content management scaling
- The benefits of AWS Marketplace for finding and deploying solutions to improve content management and viewer engagement
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