How the PGA TOUR uses machine learning and generative AI from AWS to enhance Media Asset Management
Media Blog
The article discusses how the PGA TOUR uses machine learning and generative AI from AWS to enhance its Media Asset Management (MAM) system.
Specifically, the article covers:
- The PGA TOUR's journey of migrating its MAM system to AWS, including over 25 petabytes of content
- Using Amazon Transcribe for speech-to-text transcription of golf commentary and conversations to enhance metadata and searchability
- Integrating Amazon Bedrock's generative AI to improve accuracy of transcriptions, especially for golf-specific terms and entity names
- The workflow architecture for chunking video, running Transcribe, and associating transcripts back to assets
- Future opportunities like translation, object detection, and monetization using enriched metadata
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