How AWS Marketplace sellers can use the COSS framework for a successful sales strategy
AWS Marketplace Blog
The article discusses a framework called "Characteristics of Successful Sellers (COSS)" to help independent software vendors (ISVs) develop a successful sales strategy in AWS Marketplace. The COSS framework consists of six pillars representing best business and technical practices:
- AWS Partner Network (APN) programs
- AWS Marketplace product selection
- Operational excellence
- Partner commitment to AWS Marketplace revenue
- Sales alignment
- Enablement
The article explains each pillar in detail and provides an assessment for ISVs to evaluate their alignment with the COSS framework. The assessment covers questions related to each pillar, and based on the score, an ISV can determine if their status is red, yellow, or green for that pillar, helping them prioritize areas for improvement.
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