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AWS End User Messaging launches message feedback tracking

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The article announces a new feature from AWS End User Messaging that allows developers to track feedback for SMS and MMS messages sent through the service.

Specifically, the article covers:

  • AWS End User Messaging now supports tracking message feedback rates like one-time passcode conversions, promotional offer link clicks, or online shopping cart additions
  • This allows developers to track leading indicators for message performance specific to their use case
  • The feature is available for the SMS and MMS channels provided by AWS End User Messaging
  • More details can be found in the AWS End User Messaging SMS User Guide


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