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Introducing AWS End User Messaging

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This article introduces AWS End User Messaging, which is the new name for Amazon Pinpoint's SMS, MMS, push, and text-to-voice messaging capabilities. The name change aims to simplify how developers manage end-user communications across applications and other AWS services.

Specifically, the article covers:

  • AWS End User Messaging provides a scalable and cost-effective messaging infrastructure for developers, supporting use cases like OTPs, account updates, reminders, notifications, and promotions.
  • Existing applications will continue to work without any changes required.
  • The new name has been updated in AWS Management Console, Billing Console, documentation, support, and webpages, while APIs, CLI, IAM policies, events, and endpoints remain unchanged.
  • Amazon Pinpoint's marketing features like campaigns, journeys, segmentation, and analytics continue to be available.


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