Winning in AWS Marketplace: Introducing AWS Marketplace List & Sell Program
AWS Marketplace Blog
AWS has introduced the AWS Marketplace List & Sell Program to help SaaS companies grow and succeed in AWS Marketplace, offering comprehensive support for software vendors.
- Program provides financial support, expert guidance, and access to AWS sales teams
- Helps ISVs reduce customer acquisition costs and accelerate sales cycles
- Offers key features like SaaS free trials, "Buy with AWS", and demo request buttons
- Participants see significant performance improvements:
- 97% higher total contract value
- 1.5x more private offers
- 28% faster listing publication
- Enables easier access to AWS co-sell opportunities
The program aims to transform AWS Marketplace from a simple listing platform into a strategic revenue engine for SaaS companies.
The AWS News Feed is currently looking for gold sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.
Related articles
May 23
2025
2025
A Seller’s Guide: Structuring Your Organization for AWS Marketplace Success
Nov 21
2024
2024
AWS Marketplace announces improved offer and agreement management capabilities for sellers
Jul 28
2025
2025
AWS Marketplace enhances offer and subscription management
May 21
2024
2024
Announcing an improved private offer experience for AWS Marketplace sellers
The AWS News Feed is currently looking for silver sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.