
AWS enhances Specialization Partner badges to display both specific specialization and category, helping partners more effectively showcase their expertise in the competitive cloud marketplace.


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AWS has enhanced its Specialization Programs Badge to provide more detailed visibility for partners in the cloud marketplace.
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<li>New badges now display both the specific specialization and its category</li>
<li>Canalys research shows 87% of customers consider AWS Specializations in partner selection</li>
<li>60% of customers use specializations as their primary partner selection criteria</li>
<li>Badges can be used in marketing materials, events, social media, and customer collateral</li>
<li>Partners can access new badges through Partner Central's "Badge Manager"</li>
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The update aims to help partners better showcase their expertise and differentiate themselves in the competitive cloud market.
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Enhanced AWS Specialization badges now display categories

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