Improving Your Visibility to AWS Sales: A Practical Guide for Partners
AWS Marketplace Blog
This article provides a comprehensive guide for AWS Partners to improve their visibility to AWS Sales teams through strategic actions and data management.
- AWS has developed an AI-powered recommendation engine to match partners with customer opportunities
- Partners can enhance visibility through three key actions:
- Improving solution listings on AWS Marketplace and Partner Central
- Keeping pipeline data current
- Actively participating in AWS programs
- Top-performing partners demonstrate:
- Clear solution positioning
- AWS certifications
- Deep technical expertise
- Strong customer outcomes
- Recommended actions include:
- Maintaining accurate opportunity records
- Completing solution metadata
- Obtaining technical reviews and specializations
- Ensuring active AWS Marketplace presence
Partners can monitor their performance through the Partner Analytics & Insights dashboard in AWS Partner Central.
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