The power of AI in driving personalized product discovery at Snoonu
Machine Learning Blog
Snoonu, a leading e-commerce platform in Qatar, transformed its product discovery experience using AI-powered personalization through Amazon Personalize, addressing key challenges in product recommendations and user engagement.
- Evolved from static, popularity-based ranking to personalized recommendations
- Implemented separate AI models for different verticals (Marketplace, Food, Groceries)
- Developed daily model training to maintain recommendation relevance
- Utilized AWS services like ElastiCache, Kinesis, and Lambda for implementation
- Achieved remarkable business results, including a 1,600% increase in add-to-cart events
The personalization strategy generated QR 2.6 million in incremental GMV and contributed 30% to basket size, demonstrating the powerful impact of AI-driven product discovery.
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