Tyson Foods elevates customer search experience with an AI-powered conversational assistant

Tyson Foods has implemented an AI-powered conversational assistant on their website to improve customer search experience and engagement with foodservice operators, using Amazon Bedrock and advanced AI technologies.

• Developed a semantic search capability using OpenSearch Serverless that understands culinary terminology and product nuances
• Created an AI assistant using Anthropic's Claude 3.5 Sonnet that provides:
  • Personalized product recommendations
  • Detailed product information
  • Distributor services
  • Purchasing assistance
• Implemented a system to capture high-value customer interactions for business insights
• Enables direct communication with over 1 million previously unattended foodservice operators

The solution transforms Tyson's website into an intelligent platform that helps customers find products more easily while providing valuable data for the company.