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AWS at IBC 2025: Agentic AI and a decade of AWS Elemental

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AWS showcased significant advancements at IBC 2025, highlighting agentic AI and celebrating a decade of AWS Elemental. Key highlights include:

  • Over 16 agentic AI demonstrations featuring AWS AI services
  • 56 AWS Partners exhibited innovative media and entertainment technologies
  • IABM Impact Award for Time-Addressable Media Store (TAMS) demonstration
  • IBC Best of Show Award for Media Quality-Aware Resiliency (MQAR)
  • Celebration of 10 years since acquiring Elemental Technologies
  • Significant interest in AWS European Sovereign Cloud
  • Sponsored Future Tech Hall with NVIDIA, focusing on sports and AI innovations

The event emphasized AWS's commitment to transforming media workflows through AI, cloud technologies, and strategic partnerships.

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