AWS to show new generative AI, news distribution innovations at IBC 2025
Media Blog
AWS is preparing to showcase its latest innovations in generative AI and news distribution at IBC 2025 in Amsterdam, highlighting key technological advancements for the Media & Entertainment industry.
- Demonstrating cloud and AI technologies at stand 5.C90, including a Builder Zone and Generative AI Zone
- Partnering with Reuters to show real-time news content distribution using cloud services
- Featuring AI agent demos with Amazon Bedrock, Amazon Q, and Kiro to support media use cases
- Celebrating 10 years of AWS Elemental with a milestone timeline and customer success stories
- Participating in multiple speaking sessions with industry leaders about AI, sports, and media innovation
The event will showcase how AWS is helping media companies leverage generative AI, reduce operational costs, and enhance content creation and distribution.
The AWS News Feed is currently looking for gold sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.
Related articles
Sep 4
2025
2025
Reuters and AWS demonstrate next-generation news distribution at IBC 2025
Sep 4
2024
2024
AWS to highlight generative AI, cloud advancements at IBC 2024
Oct 2
2025
2025
AWS at IBC 2025: Agentic AI and a decade of AWS Elemental
Mar 31
2025
2025
AWS showcases innovation in media and entertainment with cloud and generative AI at NAB 2025
The AWS News Feed is currently looking for silver sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.