Accelerating Partner Growth: How AWS Strategic Collaboration Agreements drive Partner Transformation to Create Innovative Technology Solutions – Automat-it Case Study

This article presents a case study of Automat-it, an AWS Premier Tier Services partner, demonstrating how Strategic Collaboration Agreements (SCAs) enable partner transformation and growth.

• Automat-it evolved from DevOps specialist to comprehensive Managed Services Provider through AWS SCA support
• Expanded from EMEA to six new markets, now serving 700+ customers including fast-growing startups
• Achieved 265% customer base increase, 300% revenue growth, and improved profit margins
• Workforce expanded 96% with 250+ new AWS certifications and three additional competencies
• Developed innovative solutions: MLOps Accelerator, RAG Accelerator, Bedrock Migration Accelerator
• AWS SCA provided dedicated resources, strategic investments, and go-to-market support
• Partners should diversify offerings, build specialized expertise, and move beyond reselling for higher margins
• AWS Partner Profitability Framework guides partners up the value chain toward managed services

The case demonstrates how AWS SCAs enable partners to scale internationally, enhance capabilities, develop proprietary solutions, and achieve sustainable profitable growth while delivering greater customer value.