AWS Strategic Collaboration Agreements Catalyze Partners’ Growth and International Expansion: Automat-it Case Study

This article discusses how Amazon Web Services (AWS) Strategic Collaboration Agreements (SCAs) help their partners grow and expand internationally. It uses the case study of Automat-it, an AWS Premier Tier Services Partner, to illustrate the benefits of SCAs.

Specifically, the article covers:

• What SCAs are and how they support AWS partners' growth through multi-year business plans, resources, and funding
• How Automat-it successfully expanded across Europe within 2 years of signing an SCA with AWS, serving over 300 customers in new markets
• Benefits Automat-it brought to customers like Natterbox through cloud migration and modernization
• 12 best practices for partners looking to expand internationally, such as tailoring solutions for target segments, close senior management involvement, hiring local talent, working closely with AWS teams, and adopting an iterative approach
• Quotes from AWS and Automat-it executives highlighting the win-win-win scenario for customers, partners, and AWS enabled by SCAs
• Conclusion emphasizing how AWS empowers partners' global expansion through APN programs and SCAs