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How to register for a US toll-free number with AWS End User Messaging

Messaging & Targeting Blog



This article provides a comprehensive guide for registering US toll-free numbers (TFNs) with AWS End User Messaging for SMS campaigns.

  • TFNs offer fastest US SMS origination, simplified registration, and international capabilities to 150+ countries
  • Toll-free numbers support 3 Message Parts per Second throughput with carrier-managed opt-out flow
  • Registration requires company info, contact details, messaging use case, and opt-in workflow documentation
  • Use case details must clearly explain TFN purpose, target audience, and align with selected category
  • Opt-in workflow must include brand name, purpose, frequency, support contact, opt-out instructions, and legal links
  • Message samples must be 20+ characters, include brand name, match use case, and avoid prohibited content
  • Third-party reviewers assess registrations; rejected applications receive update requirements for resubmission
  • After activation, monitor SMS delivery closely to maintain carrier compliance and prevent message filtering

Following these steps carefully ensures compliant TFN registration and effective SMS messaging at scale.



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