AWS Elemental MediaTailor now supports HLS Interstitials for live streams
News
This article announces AWS Elemental MediaTailor's support for HLS Interstitials in live streams, enabling seamless ad insertion across modern video players.
- Supports HLS Interstitials specification (RFC 8216) for live stream ad insertion
- Compatible with HLS.js, Shaka Player, Bitmovin Player, and Apple devices iOS 16.4+
- Automatically generates metadata tags for frame-accurate ad transitions with no buffering
- Integrates with existing server-side ad insertion (SSAI) capabilities
- Supports pre-roll and mid-roll ad insertion for flexible monetization
- Enables per-session control via query parameter without configuration changes
- Ideal for sports, live news, and event streaming with precise timing
MediaTailor now provides complete HLS Interstitials support across Linear, Live, FAST, and VOD workflows, simplifying ad delivery for broadcasters and streaming providers.
The AWS News Feed is currently looking for gold sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.
Related articles
The AWS News Feed is currently looking for silver sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.