AWS Elemental MediaTailor now supports Low-Latency HLS ad insertion
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AWS Elemental MediaTailor now supports Low-Latency HLS ad insertion using HLS Interstitials for video providers monetizing live streams and video-on-demand content.
- Insert ads into low-latency live streams while maintaining reduced latency for viewers
- HLS Interstitials reference ads as separate playlists instead of stitching into each viewer's media playlist
- Every viewer receives the same cacheable playlist, enabling low-latency playback at scale
- Moves ad decision server calls off the manifest request path for improved performance
- Proven in production on live sporting events with multi-million views
- Ideal for live sports, news, betting, watch-party, and interactive live formats
- Available in all AWS Regions where MediaTailor is available
This capability enables video providers to monetize low-latency live content without sacrificing the reduced latency that viewers expect.
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