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Amazon Connect launches WhatsApp channel for Outbound Campaigns

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This article announces WhatsApp channel support for Amazon Connect Outbound Campaigns, enabling proactive customer engagement through automated messaging.

  • WhatsApp now supported for outbound campaigns alongside SMS, email, and voice
  • Send appointment reminders, payment notifications, order updates, and product recommendations
  • Use familiar Amazon Connect interface for campaign setup and management
  • Personalize messages with real-time customer data
  • Track delivery and engagement metrics with compliance guardrails
  • Available in all AWS Regions supporting Amazon Connect Outbound Campaigns

Amazon Connect Outbound Campaigns now enables businesses to proactively reach customers via WhatsApp while maintaining unified omnichannel campaign management.

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