This article announces AWS Partner Central agents, powered by Amazon Bedrock AgentCore, which automate administrative tasks and streamline opportunity management for AWS Partners.

• Agents provide on-demand expertise including sales plays, pipeline insights, and funding recommendations
• Automate workflows and pre-populate data to reduce manual entry and accelerate deal progression
• Deliver real-time pipeline visibility and conversational intelligence directly in Partner Central
• Generate tailored sales plays and populate opportunity fields from meeting transcripts automatically
• Identify funding-eligible opportunities and create pre-populated fund requests instantly
• Integrate with existing tools via Model Context Protocol (MCP) servers for seamless workflow integration
• Early partners report tasks completed in minutes instead of days with improved funding insights
• Available now for partners migrated to new AWS Partner Central experience in AWS Console

AWS Partner Central agents transform partner operations by automating deal management, surfacing funding opportunities, and enabling faster sales cycles through AI-powered intelligence embedded directly in partner workflows.