How to use AWS Partner Central Agents

This article explains how to use AWS Partner Central agents, AI-powered tools that help partners streamline opportunity management and accelerate deal progression.

• AWS Partner Central agents provide pipeline insights, opportunity summaries, and funding recommendations
• Accessible via AWS Partner Central console or programmatically through Model Context Protocol (MCP)
• Agents analyze meeting transcripts, emails, and notes to generate funding applications automatically
• Supports partners throughout opportunity lifecycle with proactive coaching and next-step recommendations
• Can integrate with CRM systems like Salesforce and HubSpot for streamlined co-selling
• Agents can be extended with automation to pull data from messaging platforms like Slack
• Programmatic access enables integration with existing applications and workflows

AWS Partner Central agents help partners reduce manual work, accelerate deal velocity, and focus on customer relationships by automating data compilation and providing intelligent recommendations.