AWS Elemental MediaTailor Monetization Functions adds ad response hooks

AWS Elemental MediaTailor now supports two additional lifecycle hooks for monetization functions: post ad decision server (ADS) response and pre manifest insertion.

• Post ADS response hook runs after parsing ADS responses and resolving VAST wrappers, enabling secondary ad sourcing and policy enforcement
• Pre manifest insertion hook executes before returning ad pods to viewers, allowing final checks and personalized slate insertion
• Pre-built recipes in the console provide starting templates for common use cases
• Both hooks are fail-open: timeouts or errors default to standard ad insertion without affecting playback
• Available across all AWS Regions where MediaTailor is supported

These hooks eliminate the need for middleware between MediaTailor and ad decision servers, streamlining ad monetization workflows.