Monetize your live streams using Amazon IVS server-side ad insertion

This article explains how to monetize live streams using Amazon IVS server-side ad insertion (SSAI) integrated with AWS Elemental MediaTailor.

• Amazon IVS now supports SSAI, eliminating client-side ad complexity and ad blocker interference
• Ads are stitched directly into video streams at the server, maintaining low-latency viewing experience
• InsertAdBreak API triggers ad breaks programmatically with EventBridge event notifications
• MediaTailor integration enables ad decisioning, audience targeting, and personalization via playback tokens
• Supports programmatic inventory through Datazoom SDK for tracking and measurement compliance
• Single MediaTailor configuration serves multiple channels; SCTE-35 markers enable VOD monetization
• Viewer opt-out available via JWT claims for subscriber-only ad-free experiences
• Player SDK provides ad events for UI integration (start, progress, end notifications)
• Per-viewer parameters passed through authorization tokens enable targeted ad delivery

Amazon IVS SSAI simplifies live stream monetization by providing managed server-side ad insertion without requiring complex custom engineering.