Powering agentic AI sales strategy with Amazon Bedrock AgentCore

This article describes how AWS Sales built Field Advisor, an AI orchestration solution using Amazon Bedrock AgentCore to manage 20+ specialized agents and streamline sales workflows.

• Field Advisor routes requests to specialized agents through a single conversational interface
• Eliminates context-switching between 20+ domain-specific agents for CRM, scheduling, and compliance
• Integrates into CRM systems, Slack, and web portals for seamless workflow embedding
• Human-in-the-loop workflows require explicit approval before sensitive CRM data modifications
• AgentCore Memory maintains conversation history and long-term user context across sessions
• Unified tool integration through Model Context Protocol (MCP) onboards new capabilities in minutes
• 41% latency reduction compared to previous infrastructure; consolidated from seven to one AWS account
• Sales reps submitted 120K+ prompts; human-in-the-loop saves up to 2 hours per week per rep
• Built on Strands Agents framework with native OpenTelemetry observability and continuous evaluation
• Security layered through MicroVM isolation, Bedrock Guardrails, and identity propagation

Field Advisor demonstrates how Bedrock AgentCore enables enterprise-scale multi-agent orchestration, reducing operational overhead and freeing sales teams to focus on customer engagement.