How FOX fuels innovation with AI on AWS

This article details how FOX Corporation leverages AWS cloud and AI technologies to transform media operations, enhance personalization, and accelerate creative workflows.

• FOX migrated to unified AWS cloud platform powering all content operations and divisions
• Launched FOX One streaming service serving millions concurrent users with near-zero latency
• Implemented AI-powered vertical video strategy using AWS Elemental Inference for mobile platforms
• Uses Amazon Personalize and AWS Elemental MediaTailor for personalized content and ad insertion
• Building AI agents for FIFA World Cup coverage to automate tasks and enable faster content creation
• AI models analyze social media data to identify post-game analysis topics in real-time
• Condensed 30-minute programming now posted within seconds of final whistle
• Planning global expansion with localization and language translation capabilities

FOX demonstrates how cloud-native architecture combined with AI enables media companies to scale operations, personalize viewer experiences, and unlock new creative possibilities.