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How Samsung achieved real-time pricing with AWS Lambda Response Streaming

Architecture Blog



This article describes how Samsung achieved real-time pricing on its ecommerce platform by replacing a legacy caching architecture with AWS Lambda Response Streaming and CloudFront edge caching.

  • Legacy system used hourly cron jobs creating 1-hour price desynchronization gap
  • Precomputing all product permutations caused exponential storage growth and waste
  • New stateless Bulk Arbitration Engine queries pricing engine directly at request time
  • Lambda Response Streaming fans out 30 SKU requests in parallel without buffering
  • Compressed GET query strings enable CloudFront caching (95% cache hit ratio)
  • HTTP/2 multiplexing and GZIP compression (76% reduction) optimized data transfer
  • P90 latency improved 90x: 4,500ms baseline to 50ms production
  • Compute fleet reduced from 100+ instances to 5-10 Lambda functions during peak

Samsung's solution demonstrates how Lambda Response Streaming combined with CloudFront edge caching eliminates synchronization layers for real-time data aggregation at scale.



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