Inside the AWS NBA Draft Combine Hub: How AWS turned decades of prospect data into a new fan experience
Media Blog
AWS and the NBA launched the AWS NBA Draft Combine Hub, an interactive analytics platform powered by Amazon QuickSight that brings 25 years of prospect data into a unified fan experience.
- Consolidates NBA Combine measurements, strength testing, and agility data across historical draft classes into one searchable destination
- Built in collaboration with West Loop Strategy to surface contextual relationships between player metrics rather than isolated statistics
- Designed with fan experience first, focusing on which data combinations help explain player uniqueness and historical context
- Uses serverless Amazon QuickSight infrastructure to handle traffic spikes during Combine coverage and draft announcements without manual scaling
- Enables fans to compare players across positions, draft classes, and historical benchmarks to understand prospect evaluation
The Hub transforms decades of Combine data into an interactive intelligence product that helps fans understand player evaluation context and significance.
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