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University of Maryland Athletics Transforms Fan Experience with AWS: A Data-Driven Success Story

Public Sector Blog

This article details how University of Maryland Athletics transformed operations using AWS cloud services and AI to build a unified data platform for fan insights and revenue optimization.

  • Unified data platform integrates ticket sales, survey, and donor data across organization
  • AWS Glue, Athena, and QuickSight enable self-service analytics without traditional data warehouse
  • Amazon Q Developer and Bedrock automate data pipeline development and sentiment analysis
  • Survey analysis reduced from hours to minutes; insights delivery accelerated to near real-time
  • $75-80K annual operating expense savings and 90+ hours saved from automated pricing
  • Pricing decisions now 7x faster with daily automated alerts replacing weekly manual checks
  • Projected $200K-$300K+ incremental revenue for 2026 from optimized pricing strategy
  • Survey capacity doubled from 10 to 20+ annually without additional staff

UMD Athletics shifted from reactive, season-end analysis to proactive, real-time decision-making by democratizing data access across departments.

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