Accelerate customer outcomes with the AWS Business Value Realization motion
AWS Partner Network Blog
AWS introduces the Business Value Realization (BVR) motion and new AWS BVR Competency to help Services Partners deliver measurable customer outcomes as 80% of customers shift toward outcome-based commercial models.
- Market study shows $3.50 gross profit per dollar invested in customer success over five years, with 79% breaking even within two years
- BVR Competency unlocks funding, enablement resources, domain-specific toolkits, and specialized post-sales support for Partners
- Partners receive $50K in Marketing Development Funds (MDF) in 2026-2027, priority placement in Partner Solutions Finder, and AWS Specialization badge
- Early pilot results: Deloitte-Tower Insurance achieved 26% improvement in call handling time; DoiT-Promptly saw 25% development speed improvement; Caylent-United Express delivered 90% improvement in issue detection
- Partners can apply through AWS Partner Central and nominate qualifying customer engagements for funding and dedicated support
The BVR motion enables Partners to build scalable customer success practices and differentiate themselves by proving real business impact from AWS investments.
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