AWS Partner Central agents now accelerate co-selling on every deal
News
AWS Partner Central agents now automatically qualify co-sell opportunities in real time and provide recommendations to drive AWS engagement and accelerate deal progression.
- Agents qualify every co-sell opportunity and match it to appropriate engagement motions: AWS field-engaged, Agent-engaged, or Partner-led
- Eliminates manual review delays, allowing partners to build stronger pipelines and progress deals faster
- Each opportunity receives an Opportunity Quality Score measuring co-sell readiness with real-time recalculation as details improve
- Agents provide customer insights, recommendations, and sales plays across all engagement motions
- Available in all commercial AWS Regions through AWS Partner Central, Amazon Quick, Kiro, or via MCP in custom CRMs
The enhanced agent experience streamlines co-selling by automating opportunity qualification and providing actionable guidance to accelerate AWS partnership deals.
The AWS News Feed is currently looking for gold sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.
Related articles
Mar 16
2026
2026
Announcing AWS Partner Central agents to accelerate co-sell
Jun 16
2026
2026
AWS Partner Central agents now guide new partners from registration to ready-to-sell
Jun 16
2026
2026
AWS Partners can now accelerate co-sell deals with express private offers
May 16
2026
2026
AWS Partner Central agents now accelerates opportunity creation
The AWS News Feed is currently looking for silver sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.