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Dynata’s journey to lower TCO and faster modernization with AWS Database Savings Plans

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This article describes how Dynata, a first-party data company, simplified database cost optimization and accelerated modernization by adopting AWS Database Savings Plans instead of managing individual Reserved Instances.

  • Consolidated cost commitments across multiple database services into a single flexible pricing model
  • Reduced operational overhead by 70% through streamlined capacity reservation management
  • Accelerated migration from 5th/6th generation to 7th/8th generation AWS Graviton processors
  • Extended cost coverage to Amazon Aurora serverless, previously without equivalent reservation options
  • Achieved measurable cost reductions across OpenSearch Service and ElastiCache

Database Savings Plans enabled Dynata to modernize infrastructure while maintaining predictable costs and reducing total cost of ownership across their data infrastructure.



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